I found a press release today which claims that Nestlé USA is changing the name of the Butterfinger candy bar to The Finger, effective immediately. Of course, the date on the very official-looking press relese is April 1. Check it out here.
A sample:
"Nestlé USA announced today that after 80 years, it is retiring the name BUTTERFINGER and officially changing the name of the popular candy bar to 'THE FINGER.' This change is effective immediately.
"The renaming of the BUTTERFINGER candy bar reflects the results of a two-year comprehensive study conducted by the company into consumer perceptions of the "BUTTERFINGER" name. According to the study, an overwhelming majority of consumers identified the phrase with undesirable traits, such as being clumsy, awkward and lacking in physical coordination, skill or grace.
"The name 'THE FINGER' gives the candy bar a shorter, more contemporary name while acknowledging the long heritage of the brand. Finger bars are expected to begin appearing on store shelves throughout the month of April 2008."
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