Sunday, March 22, 2009


Do you use a recipe when making dinner?

If the answer is yes, then you are considered to be part of a minority, or so claims a recent study of 3,000 eaters by the NPD Group, a marketing-research company. According to an article from the Chicago Sun-Times, the reason why people are not using recipes is because the No. 1 food for dinner in the U.S. is the sandwich. Can this really be true?

Perhaps, a lot less shocking is the trend towards using online recipes instead of cookbooks. Fellow blog, The EpiLog is also surprised by NPD Group's "sandwich theory" to explain the fact that people are not using recipes. The EpiLog states that people may not be using recipes, because they are cooking family meals from a "basic stable of a few standard dinners that are familiar, easy, and keep everyone happy." But, to me, what also seems a huge factor is the little time that people have to devote to meal planning.

Just because someone is not following a recipe that does not mean we should assume that this person just eats sandwiches. Perhaps, people are cooking omelets, pasta and a number of other dishes that do not necessarily require a recipe.

Check out the entire article here.

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