Wednesday, May 28, 2008

Hydrox cookies'll soon be back, baby!


I was quite chagrined when Kellogg's stopped producing Hydrox cookies a few years ago. I ain't never in my life had much of a sweet tooth; thus, Hydrox's less-sweet-than-Oreos taste was something that I could - and did - enjoy.

I can't tell you how happy I was when I picked up today's Wall Street Journal and learned that Hydrox cookies will soon be back on the market:

"Bowing to more than 1,300 phone inquiries, an online petition with more than 1,000 signatures and Internet chat sites lamenting the demise of the snack, Kellogg Co. has decided to temporarily relaunch Hydrox, the left-for-dead cookie.

"Kellogg quietly killed off Hydrox in 2003, ceding victory to its longtime rival, Oreo, made by Kraft Foods Inc.'s Nabisco unit. Many Hydrox eaters initially thought their cookie had just become more difficult to find, learning only much later that the cookie had been discontinued. The online mourning and efforts to bring it back were the subject of a page-one article in January in The Wall Street Journal. ...

"A Web site that recently listed the top 25 things people miss ranked Hydrox at No. 4, just behind in-store lunch counters and ahead of Howard Johnson restaurants and the popcorn snack 'Screaming Yellow Zonkers.'"

2 comments:

Anonymous said...

dear god thank you for promoting the cause

Anonymous said...

OREO OREO OREO OREO NOTHING BETTER