Monday, December 17, 2007

Gimme my Dickel!


There are two things you can count on seeing when you visit ma maison: my cat, Hambone, and several bottles of George Dickel Tennessee Whisky. Jack Daniel's may be the world's best known Tennessee whiskey - hell, the world's best known whiskey period - but it is not anywhere near as good as Dickel No. 8 or Dickel No. 12. Not only does Dickel have a smoother taste than its more-famous cousin, it leaves less of an acohol burn on the back of one's tongue as well.

That said, we Dickel fans awoke to a bit of bad news today (I thought my favorite liquor store's supply of "black label" Dickel was a bit thin):

"One item may be missing from holiday parties this year: George Dickel Whisky No. 8. It's scarce because the Dickel distillery shut down production from 1999 to 2003, trying to reduce inventory of the Tennessee sippin' whiskey. It worked.

"And since whiskey must age, it's too early for a new batch.

"Dickel has taken out ads in several newspapers, apologizing for the shortage. The ad blames the situation on 'an incredible surge in demand for George Dickel No. 8,' but it's been known for years that the shortage was coming.

"Other Dickel brands — Superior No. 12, Barrel Select and Cascade Hollow Batch — are still available.

"Diageo PLC, the British beverage giant that owns Dickel, declined to provide production figures, citing competitive reasons. ...

"'It's a temporary setback,"' said Gary Galanis, a vice president for Diageo. 'No. 8 will be back in early 2008.'"

No comments: