How to smell like a Man Who's Gotta Eat

I can't tell you how many times I've opened a "men's magazine" and had my nose assaulted by some sweet-smelling parfum pour les hommes that made me say, aloud or to myself, "The only fellers who smell like this probably have a lot of Madonna tunes on their iPods."

That said, you won't find a more manly-smelling man who's gotta eat than one who wreaks of grill-smoke. Thanks to the folks at Burger King, a needin'-to-eat feller need not stand over a charcoal grill to smell like a Man. All he needs to do is, well, check it out:

Still can't think what to get him for Christmas? Socks don't seem to cut it any more? Fret no longer because Burger King is here to help.

The mass purveyor of grilled meat is offering, for a limited time, something even better than their usual piles of beef patties. This week, American men were given the chance to smell like their favourite meat snack with the launch of Flame, Burger King's contribution to the perfume market.

The company describes Flame as "the scent of seduction with a hint of flame-broiled meat".

Astonishingly, this elixir costs a mere $3.99. By contrast, one of its competitors, Chanel No 5, for example, costs more than $80.