Wednesday, October 22, 2008
MillerCoors LLC announced Monday that it will discontinue the clear malt beverage Zima ... because of "challenging malternative segment sales and declining consumer interest." -- St. Louis Business Journal
Remember the clear beverage craze of the early and mid-90s? From that craze emerged an alcoholic beverage named Zima.
Zima never appealed to anyone who didn't have a vagina or who'd never donned a jock whist engaging in a sanctioned sporting endeavor. Indeed, Zima was not a beverage for a man needin' to eat. It was sweet and clear and it tasted like a Sprite that'd had a cheep beer poured into it.
Buh-bye, Zima. You will not be missed.