Joe Queenan has a great take on all the ads from this year's Super Bowl. My favorite passage:
The beer ads, admittedly more clever than most of the other promos, encouraged America to get drunk. If an asteroid is about to hit, get drunk. If you're stranded on a desert island, get drunk. If the bridge outside town has collapsed, form a human viaduct so the beer truck can reach town and everyone can get drunk. Or maybe I am exaggerating here. Perhaps the ads were suggesting: If an asteroid is about to wipe out planet Earth, remember to drink sensibly.
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